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Brad MacArthur, President
Brad has over 20 years of Wireless Industry experience. He started TracPoint Wireless in 2003 with the goal of providing turn-key sales and marketing solutions to wireless retailers. He has the unique experience of having managed all the major wireless sales channels, including B2B, Retail, Indirect, Call Center and Internet sales. Prior to TracPoint Wireless Brad served as Vice President of Wireless at FFP Global where he was responsible for developing Direct Mail & customer acquisition programs that utilized the company's 420 seat call center and distribution capabilities. Brad also worked with TSR Wireless for 5 years and opened up the Boston market (Indirect Distribution & 20 company owned Retail stores) and developed it into the most profitable region for the company. As Northeast Regional Vice President of Retail, he then took on the responsibility of 125 wireless retail stores on the east coast that produced over 150,000 wireless phone activations per year. Prior to that he was a Senior Sales Manager with BellSouth's MobileComm, running the B2B channel in the New England market for 7 years. Brad has been a featured panelist for the "New Profits in Wireless Retailing" sessions at both CES & CTIA trade shows.
Guy Ciccone, Vice President of Sales
Guy Ciccone has come to TracPoint Wireless with 18 years of marketing experience. As an entrepreneur while running Sound Marketing Concepts, he provided Audio and On Hold Marketing, along with Web Site Audio & Video marketing services for small and large businesses. In addition he developed key vendor relationships and provided Brand Identity, Web and Graphic Design services with a focus on customer base marketing programs. Having started and run a business of his own for many years, Guy has the unique understanding of what business owners face in this competitive environment, and a passion for helping retailers grow their business by maximizing their customer base marketing efforts.
Mark Landgren, Legal & Operations
Mark has over 17 years of business and legal leadership as an entrepreneur and attorney. He co-founded and later sold Legacy Athletic Apparel, a multi-million dollar manufacturing and distribution company, co-founded eHats.com, an e-commerce retailer, and managed and sold Cap Factory, a mall-based retail kiosk company. Mark now focuses his talents on business and product development. Mark has worked with TracPoint Wireless for 4 years providing innovative marketing solutions to the Wireless Industry. Mark has been a featured panelist for the "New Profits in Wireless Retailing" sessions at both CES & CTIA trade shows.